I Tried Making The Viral Japanese Salt Bread That The Internet Is Obsessed With, And It Blew My Mind

If you’ve spent any time on food TikTok lately, chances are you’ve seen the buttery, golden rolls known as shio pan popping up everywhere. Also known as salt bread, these rolls originated in Japan and later exploded in popularity in South Korea. The trend recently made its way to the US, with bakers racing to recreate the rolls and even bakeries opening up dedicated solely to the Japanese bread.

Tray of freshly baked bread rolls with a golden, glossy finish

At first glance, they look like simple crescent rolls. But bite into one, and it’s easy to see why people are obsessed. The bread is impossibly fluffy, wrapped around a piece of butter that melts as it bakes. That butter doesn’t just flavor the dough; it actually fries the bottom of the roll on the baking sheet, creating a crisp, golden base. Add a light sprinkle of salt on top, and you’ve got the perfect mix of soft, buttery, and crunchy.

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